Pumpkin Spice Season 2024 News India. Starbucks is bringing back its pumpkin spice latte, and it's only august! In the few years before and into the start of the pandemic, halloween spending was declining in the u.s., from $9.1 billion in 2017 to $8 billion in 2020.
The industry doesn’t necessarily need to replace pumpkin spice but should consider evolving it—finding a “pumpkin spice 2.0.” like most food trends, pumpkin. Starbucks has officially launched pumpkin spice season with the release of its fall 2024 menu.
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